Saint Laurent ads under fire by French advertising watchdog

There have been complaints that these images are "degrading" to women

By Lydia Chan | Published: 7 Mar 2017

YSL ad under fire
Photo: YSL/Instagram

French fashion house, Saint Laurent is certainly no stranger to making headlines. Fresh off showing at Paris Fashion Week, the luxury brand is now in trouble with France's advertising watchdog, the Autorite de Regulation Professionnelle de la Publicite (ARPP) for its suggestive Autumn 2017 ads. According to Reuters, the authorities have received at least 50 complaints from the public saying that the images projected were "degrading" to women. ARPP has also urged Saint Laurent to modify this campaign.

Photographed by Inez and Vinoodh for Anthony Vaccarello's latest collection, one of the ads shows a model in a fur coat and fishnet stockings, lying down with her legs spread wide and the other is of a model in a bodysuit and rollerskate high heels bent over a stool.


Kioske in Paris .. @inezandvinoodh ❤️ @hiandramartinez @ysl #SaintLaurent 9 rue de Grenelle 75007

A post shared by Anthony Vaccarello (@anthonyvaccarello) on

"[These images] suggest an idea of sexual submission, trivialise sexist stereotypes and are in this sense likely to shock [public] sensibility," ARPP managing director Stephane Martin said in an email interview.

The ARPP jury will discuss the complaints on Friday and rule whether or not there are grounds for a withdrawal of the ads. Reps from Saint Laurent have yet to comment.

This is not the first time the fashion house has come under fire for its ad campaigns – in 2015, the UK Advertising Standards Authority (ASA) banned an ad featuring a model who appeared to be unhealthily underweight.

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