SSENSE Makes Sky Ferreira's 'I Blame Myself' Music Video Shoppable

Online retailer SSENSE partnered with System magazine to make a series of music videos shoppable

By Andrea Tim | Published: 15 Apr 2014


Have you ever seen something worn in a music video that you want, but because you couldn't find it or didn't know where it's from, couldn't have it for yourself? Now, thanks to SSENSE and System Magazine, you can.

Every two weeks starting this Wednesday, 16 April with Sky Ferreira's I Blame Myself music video, the online retailer will release new music videos, in which every look featured is shoppable.

This isn't the first time SSENSE is merging fashion and music. In 2012, the music video for I Think She Ready, featuring FKi, Iggy Azalea, and Diplo was styled entirely by SSENSE and made shoppable. If this concept is anything to go by, we expect great things from the upcoming series.

SSENSE carries hundreds of luxury designer labels on its shopping website, including Saint Laurent, Balmain, Valentino, and Jonathan Saunders. Speaking of Balmain, that Balmain skirt Sky is wearing in the preview clip (seen at 0:06) is already available on SSENSE.


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