Rita Ora works with Adidas
The British singer-songwriter is Adidas' first ever female music artist collaborator
[Updated 7 August 2014] Adidas posted a new image of Rita Ora modelling her collection for Adidas Originals (pictured), which consists of the Colourblock pack, Black pack, and (it's going to be adorable) Pastel pack. Don't miss the new campaign video, and find out how you could stand a chance to be illustrated in the lookbook.
We'd ask the fashion world to slow down on the collaborations, but we can't resist a good partnership between two parties that know how to make us rejoice at such news. Rita Ora is Adidas' latest celebrity team-up project, following singer Pharrell Williams and music producer Nigo.
"It's official my first collection for Adidas!" Rita wrote on Instagram. "Yes finally! Me and my team have worked so hard together to create the best sexiest coolest sportswear possible. Please enjoy it and bots it's time to takeover."
(In case you didn't know, Rita's fans are called RitaBots. Cute.)
Apart from the hoodie design she revealed, the 23-year-old has designed shoes, accessories and apparel in five different capsule collections, which will have spread-out launches in August, September, and November. Given her colourful personality, we can expect lots of character thrown into the designs.
post a comment