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Rita Ora Is The New Material Girl

The British singer is the new face of Madonna's fashion line

By Jamie Khoo | Published: 7 Feb 2014

Material Girl Rita O
Photo: Rita Ora for Material Girl

Madonna’s Material Girl was a brand way before she launched it as a fashion line with her daughter Lourdes in 2010.

This Spring, the brand places British singer-songwriter and actress Rita Ora at the heart of their campaign, following an impressive lineup of previous starlets such as the ballsy Kelly Osbourne, a cheeky Taylor Momsen and rising star Georgia May Jagger.

Madonna says, “Rita Ora is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl."

Shot in Miami. the latest Spring ‘14 campaign features a playful, seductive Rita – all red lips, tousled hair and dressed in the edgy, graphic pieces of Material Girl’s latest Spring collection. There are Aztec prints, typography prints and plenty of retro glamour, as a tributary nod to the Material Girl’s eighties heritage.


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