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Rihanna directs her first fashion campaign for Stance

The singer releases her quirky collection of socks for autumn

By Andrea Tim | Published: 10 Sep 2015

Rihanna x Stance
Photo: Stance

The collaboration between Rihanna and socks brand Stance continues, as the singer – named Contributing Creative Director of Stance in July – debuts her first campaign for the new collection of socks you'll want to wear without shoes (because why would you want to cover up any part of the design? #startatrend).

It is also Rih's first time dabbling into directing fashion campaigns, and it's got models wearing Sia-worthy wigs. Her collection is just as funky as the shoot. There are toe socks that say "Pedi/Cure", "Bitch/What?" and "Broke/Bitch", socks with an art collage print and Rihanna's surname "Fenty" on the cuff, a few almost-sweet-but-not-really "Bad Gal" striped socks and the must-have "One Dolla" socks, inspired by her hit single Bitch Better Have My Money.

(Photo: Stance)

The socks styles vary from slightly above the ankle to thigh-highs, and prices start at $18 (approx. RM80). Stance doesn't ship to Malaysia, but that's not going to get in the way of diehard Rihanna fans, is it? Watch a behind-the-scenes video below.

Related: Rihanna in new Dior magazine editorial
Related: Apple Watch gets an Hermès makeover


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