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Rihanna Intends to Launch Her Own Label

Pretty soon, everyone can say "I'm wearing Rihanna"

By Andrea Tim | Published: 21 Feb 2014

Rihanna's Own Label
Photo: Larry Busacca

The face of Balmain recently announced that she plans to launch her very own label, also saying that she believes that she owes much of her music career to fashion.

"It's not all down to my voice. There's people with way more talent that I when it comes to singing; bigger voices. But people want to know who you are. Fashion is a clear indication, a way to express your attitude, your mood," Rihanna said.

This news doesn't come out of the blue; the iconic Umbrella singer has designed for Emporio Armani Underwear and Armani Jeans, having also previously collaborated with her costume designer Adam Selman for a River Island collection.

Rihanna has always been one to let her fashion sense reflect her personality, so we're hoping to see a good mix of her eccentricity, edginess and elegance in the collection.


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