Reed Krakoff is Tiffany & Co.'s new artistic officer

Meanwhile, design director Francesca Amfitheatrof leaves the company

By Verinia Khoo | Published: 18 Jan 2017

Krakoff at Tiffany's
Photo: Samuel-christophe Tedjasukmana/ USA

Tiffany & Co. has named American designer Reed Krakoff as the brand's new chief artistic officer. The news may not come as a surprise as he had previously worked with the jewellery brand on the re-launch of its gifts, home and accessories collections. He will be responsible for the design of Tiffany & Co.'s jewellery and luxury accessories as well as help oversee the brand's overall creative direction from 1 February onwards.

"Reed's extraordinary talent and deep understanding of iconic American design, and Tiffany's defining role in its legacy, make him poised for great success in this new position," said Tiffany & Co. chief executive officer Frederic Cumenal in a statement. "His expertise and creativity will continue to help build Tiffany as a global house of luxury."

"I'm honored to join Tiffany as chief artistic officer and fully dedicate my creative focus to this storied American luxury brand," said Krakoff. "The exceptional opportunity to further Tiffany's rich creative legacy of design and craftsmanship, and join the incredible talent within Tiffany, is truly inspiring."

While the company welcomes Krakoff with open arms, it is also saying its goodbyes to its design director Francesca Amfitheatrof who joined the brand in 2013 as its first ever female design director.

Related: Tiffany & Co. holiday campaign
Related: Lupita Nyong'o and Elle Fanning are Tiffany & Co.'s first celebrity stars


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