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Queuing for Kenzo x H&M for the first time

Managing editor Emma Chong Johnston documents her first overnight stay in front of H&M Lot 10

By ELLE Malaysia | Published: 3 Nov 2016

Kenzo x HM diary
Emma Chong Johnston with her purchases (Photo: ELLE Malaysia)

[Updated 3 November 2016] The final update: Emma got all the items she wanted and is very happy (and tired!). Last we saw, there are still a good selection of items left in both Avenue K and Lot 10, so it might be worth you stopping by as soon as possible if that itch to shop Kenzo x H&M overwhelms you after all.

Here are a couple of snaps from H&M Lot 10 earlier this morning.

Mad rush (Photo: ELLE Malaysia)
The men's section is always the fastest to clear out (Photo: ELLE Malaysia)caption
Speedy restocking by H&M staff (Photo: ELLE Malaysia)

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Are you queuing for this year's H&M designer collaboration? Our managing editor Emma Chong Johnston is, and she is live-tweeting her entire Kenzo x H&M experience as she lines up in front of H&M Lot 10 ahead of the launch on 3 November. Follow us on Twitter (@ellemalaysia) to stay updated.

If you're about to queue yourself, read these handy tips from people who have slogged through hours – days! – in the infamous queue before.

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Related: How to shop the H&M designer collaboration
Related: The Kenzo x H&M lookbook is here


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