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Proenza Schouler to show Cruise 2017 in Paris

The private presentation will coincide with Haute Couture Week

By Verinia Khoo | Published: 29 Jun 2016

Schouler in Paris
Photo: Imaxtree.com

New York-based brand Proenza Schouler will show its upcoming Cruise collection in Paris on 4 July. According to Business of Fashion, the presentation will coincide with Haute Couture Week and is set to take place in a "no-social-media-allowed salon" (nooooooo!). Like Michael Kors and Alexander Wang, Proenza Schouler will hold all press images of its Cruise 2017 collection on embargo until the clothes arrive in stores.

Related: Proenza Schouler celebrates female love in new short
Related: Proenza Schouler AW16


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