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Proenza Schouler announces Instagram project

Lazaro Hernandez and Jack McCollough are offering us a glimpse into their world

By Liz Bautista | Published: 8 Sep 2015

Proenza's project
Photo: TPG Images

If you've ever wondered how a whole runway collection is created, well, wonder no more. Proenza Schouler has just announced a project that aims to answer all of your questions using Instagram as its medium.

"We are often asked how our collections come together. Over the next few days we will be sharing a series of images and videos that go behind the scenes of Autumn/Winter 2015 and begin to tell the story of how it all came to be," said Jack McCollough and Lazaro Hernandez, the men behind Proenza Schouler, on their latest Instagram post.

The label also commissioned photographer Landon Nordeman to document the process of making the new collection. As fans of fashion, we definitely can't wait for the brand to unveil the images on its photo-sharing app.


Related: Proenza Schouler spring video teasers are too cool


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