Prada and Chloé take on e-commerce

Oh, look. More reasons to shop online

By Andrea Tim | Published: 11 Jul 2016

Prada & Chloé online
Photo: Prada; Chloé

Prada is finally giving into the digital age, partnering with Net-a-Porter and Mytheresa to make its runway collections available to shop online. On 15 July, Net-a-Porter will have select women's pre-fall and AW16 runway pieces as well as accessories from the Italian fashion house, while men's collections will be available on Mr Porter starting 6 September. Mytheresa will launch its Prada edit on 15 July as well.

Meanwhile, Chloé has introduced its own e-boutique, stocking its AW16 collection and accessories, including the brand's classic silhouettes. Chloé isn't new to the world of online shopping, but how do you resist clicking "Add to bag" to become one of the first to own new season Drew bags (looking at this multi-coloured one and trying not to cry)? Answer: you don't.

Related: Eddie Redmayne stars in Prada's Menswear AW16 campaign
Related: This new J.W. Anderson Pierce bag takes major life risks for you


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