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Prada Spring Summer 2016 campaign

The maison taps supermodels Natalia Vodianova, Sasha Pivovarova and newcomer Yasmin Wijnaldum

By Shantila Lee | Published: 5 Jan 2016

Prada SS16 ad
Natalia Vodianova (Photo: Prada)

Prada has unveiled its Spring Summer 2016 ad campaign, featuring supermodels Natalia Vodianova, Sasha Pivovarova and newbie Dutch model Yasmin Wijnaldum.

Lensed by Steven Meisel, the campaign perfectly reflects the ugly-chic aesthetic Prada is so well known for. Set in an elegant, gilded space, the models don floral-embellished jackets, long stripe prints and chic heels from the SS16 collection.

This is Natalia's first for the brand, having dropped out of the scene for the past few years before returning this year to star in a handful of fashion campaigns. Yasmin, the 17-year-old they're calling Prada's teenage muse, is definitely set for supermodel-dom, having also walked for brands like Prada, Valentino, Lanvin and Chloé this fall.

Prada SS16
Sasha Pivovarova (Photo: Prada)
Prada SS16
Yasmin Wijnaldum (Photo: Prada)

Related: Jaden Smith stars in Louis Vuitton womenswear campaign
Related: 9 things we learned about Miuccia Prada today


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