Polo Ralph Lauren for women is now available
The New York-based preppy brand launches its new AW14 Polo line for women
Polo Ralph Lauren introduced its first line for women earlier this year at the Autumn Winter 2014 New York Fashion Week. On August 14, the label announced that the collection is finally available to shop on its new microsite.
Launching with campaign images and a film series shot by Bruce Weber, Polo Ralph Lauren showcases a mix of bohemian, sporty and chic vibes. Are We Going Downtown? is the first campaign film (starring the fluffiest shepherd dogs), which is to be followed by Letters to Lauren and Record Store.
"We ended up in all kinds of new places and asked ourselves, 'OK, now what are we going to do?'" Bruce said. "Let's do some skateboarding; let's do a canoe trip, and let's discover a beautiful loft where a bright young girl who's a poet lives with a very rebellious, handsome painter."
Ralph Lauren explained that the new line embodies a spirited, young woman in the modern age. "She's a romantic bohemian with a cool sportiness, the all-American girl with a downtown edge."
Related: Polo Ralph Lauren AW14