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What the world needs now: Pokémon in fashion

The wait for Pokémon Go continues for us in Malaysia, but at least there's Jigglypuff in a fashion campaign

By Andrea Tim | Published: 15 Jul 2016

Pokémon in fashion
Kenzo AW14 with Jigglypuff (Photo: Kenzo; Pokemon&Fashion)

The truth is out: Pokémon Go is not available in countries other than New Zealand, Australia, US and Germany yet, but Niantic's chief exec John Hanke hasn't ruled out rolling out the game to around 200 more countries "relatively soon", according to Channel News Asia.

While we wait for "relatively soon" to happen and hope that Malaysia is one of the 200 countries, you should know that a Tumblr account called Pokemon & Fashion exists. It isn't particularly new, as Fashionista pointed out, but it's still very relevant considering the hype surrounding the franchise now. What the artist and fashion stylist behind the account has done is Photoshop Pokémons into fashion campaigns.

Designers like Prada, Balmain, Gucci, Alexander Wang, Kenzo, Marc Jacobs, Chanel, Dolce & Gabbana, DKNY and Louis Vuitton have been given the Pokémon treatment, and thanks to flawless editing, they all look incredibly legit. Who knows, maybe one of the brands may actually collaborate with Pokémon one day. With fashion, anything goes.

Chanel AW14 with Hitmonlee, Hitmonchan and Tyrogue
Coach SS14 with Meowth and Plusle
Dolce & Gabbana AW14 with Deerling (spring, summer, autumn and winter forms)
Gucci Pre-Fall 2015 with Meowth
Louis Vuitton AW15 with Slowpoke
Prada Candy Florale with Igglybuff and Jigglypuff
Marc Jacobs SS15 with Bulbasaur, Ivysaur and Venasaur

Related: Longchamp's surprise campaign star


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