share

Pharrell Williams releases his Adidas Originals Supercolor sneakers collection

50 shades of Pharrell Williams launch today

By Andrea Tim | Published: 20 Mar 2015

Video: Adidas Originals

Give Pharrell Williams freedom of expression and he'll give you 50 colour options for the Adidas Superstar sneakers. His new Supercolor collection, out today, has a wide spectrum of colours (like we said, 50 to be exact) and the idea is for all tones to be considered equal.

"The Superstar is such an iconic shoe and one that has lasted for such a long time, so I felt maybe I would do something I hadn't seen before," Pharrell said in a statement. "I chose 50 different colours of Superstars – tone on tones. When you do 50 colours scattered all over the world, the natural thing is to connect with people – that excites me."

"With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor," he added.

Odds are one of the 50 shades will match your favourite colour. The only problem for us is that every shade is as lust worthy as the next, so how do we pick just one?

(Photo: adidasoriginals/Instagram)

Adidas Originals stores in MidValley Megamall, Pavilion, KLCC, Berjaya Times Square, Sunway Pyramid and 1 Borneo stock 11 of the 50 colours. More variants are available to shop online at adidas.com.my.

Related: Kanye West x Adidas Originals AW15


Most Popular

Advertisement

MORE, MORE, MORE

ELLE Instagram
Advertisement
About Steven Tai

About Steven Tai

This young designer has worked with Stella McCartney. He's won one of the most prestigious fashion awards. What will he do next?

ELLE talks to Tory

ELLE talks to Tory

Tory Burch talks about key pieces in her AW16 collection, and reveals what she'd be doing if she wasn't a designer

ELLE Instagram