Pharrell Partners Up with adidas Originals

The 'Happy' singer has new project up his sleeve

By Nalisa Alia Amin | Published: 28 Mar 2014

Hold on to your hats, the notable producer and rapper has landed a big gig with adidas Originals which will debut in stores this coming summer. The news was announced on Twitter

Pharrell commented, "Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." 

It looks like 2014 is totally Pharrell's year. He earned a Grammy for ‘Get Lucky’ with French duo, Daft Punk, became the face of Uniqlo UT plus a t-shirt collection with the Japanese retail, a limited edition line of ‘Happy’ t-shirts with Peace Love World, a fragrance collaboration with Comme des Garçons and an album release last month. Phew!  

Judging by Pharrell’s endless creativity, we’re sure it’ll be nothing but spectacular. We're crossing our fingers for a Vivienne Westwood inspired hat in the collection.


Most Popular

ELLE Instagram


bottom reach....load more