Parkson to bring Korean fashion to Pavilion KL
New sections of the department store will carry Korea's popular high street brands like Mixxo and Spao
As part of Parkson Group's re-branding efforts, the department store is building on the local hype for Korean fashion by launching of Korean high street brands Mixxo and Spao as well as Californian label Who.A.U. exclusively at its Pavilion KL outlet. The sections of the multi-level store that will feature the labels are currently under renovation and will be introduced to shoppers later this month.
"Riding on the Korean wave, we are proud to introduce three of Korea's leading high street brands as part of our continuous initiative to bring the latest trend in fashion to our shoppers and be Asia's leading retail group," Parkson Retail Asia executive director Vivien Cheng said.
Mixxo and Spao have near cult-like status in Korea's fashion scene, with K-pop icons as their endorsers. Girls Generation-TTS members are the face of womenswear brand Mixxo, while Spao (apparel and accessories for men, women and children) has been represented by EXO and Super Junior's Eunhyuk, Leeteuk and Donghae. No doubt Malaysian K-pop fans will be elated to hear about Parkson's new offerings.