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Olivia Wilde's new H&M campaign puts the cool back into 'Conscious' fashion

This sneak peek reveals an entirely stylish and sustainable new collection, in stores soon

By Jamie Khoo | Published: 17 Mar 2015

Olivia's new H&M ads
Photo: H&M

We were mighty excited to hear late last year that Olivia Wilde would be fronting H&M's premium Conscious Exclusive collection. As a strong supporter of many environmental and humanitarian initiatives, she seemed the perfect fit for a line that seeks to promote sustainability.

Now, campaign images have just been released, showcasing Olivia in some of the most striking pieces of the collection, which is scheduled to drop into shops in April.

It's looking a whole lot more gorgeous than we thought it'd be. Using sustainable materials such as organic silk, cotton and linen and recycled polyster and conscious leather, the line features dresses, jump suits, tops and jackets styled after Asian and African influences. The collection marks H&M's efforts to create pieces that would be stylish as well as promote environmental awareness among its customers.

Look good and feel better about shopping? We're sold.

The Conscious Exclusive collection will be available from 16 April, exclusively at H&M, Lot 10.

(Photos: H&M)

Related: Olivia Wilde is H&M's new face
Related: H&M SS15 lookbook

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