New store: Lorna Jane brings colourful activewear to Malaysia

The Australian brand launches its first Asian store in Bangsar Village 2

By Andrea Tim | Published: 16 Oct 2014

Lorna Jane store
Photo: ELLE Malaysia

Active Living is Lorna Jane's mantra, and by the looks of it, this mantra is going to be blending into streetwear in Malaysia very quickly. The Australian brand, founded by Lorna Jane Clarkson over twenty years ago, comes to Asian shores for the first time ever, with a store in Bangsar Village 2.

Brought to Malaysia under Believe Active, which was founded by workout buddies Daphne Sim and Christine Mah, the Lorna Jane store, like its Australian counterparts, offers a range of colourful activewear. And we're not kidding about 'colourful.' Sports bras, shorts, tank tops, jackets, sweatpants, and headbands are available in many colourways and designs. Customers are also able to enjoy a unique in-store service in order to determine which style and size best fits them.

Daphne picks every design to bring into Malaysia, keeping stock of each model in relatively small numbers. This means that the store welcomes new arrivals frequently. Believe Active also facilitates e-commerce – whatever is available in-store are also available online.

Look out for the hidden heart in every piece of Lorna Jane apparel, which Christine reminds us are all "made with love."

We're eyeing a few pieces we spotted in the store, and they are the Two Step Bra (RM239.99), Oceania Excel Tank top (RM239.99), and Midas gym bag (RM319.99), which is a cool reinterpretation of your ordinary bowling bag. We'd save them for our Christmas wishlist, but who's to say an early Christmas present won't do?


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