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New Louis Vuitton AW14 campaign

Louis Vuitton has unveiled its first fashion advertising campaign since Nicolas Ghesquière took the reins as creative director

By Kate Guest | Published: 26 Jun 2014

Video: Louis Vuitton

Nicolas Ghesquière gathered together some favourite collaborators for his first fashion campaign for Louis Vuitton, with Charlotte Gainsbourg, Freja Beha Erichsen, Liya Kebede and Jean Campbell starring in a series of portraits shot by superstar photographers Annie Leibovitz, Bruce Weber and Juergen Teller.

Dubbed ‘Series 1’, the campaign was conceptualised as a collaboration that crosses into art, with the photographers given free reign to interpret Louis Vuitton’s AW14 collection however they wished. (For Teller, that involved a silver Maserati concept car.) The campaign will break in August issues, but in the meantime take a look at this short behind-the-scenes video of the campaign that Louis Vuitton released last week.


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