New Gucci candidate: Alessandro Michele

Could Alessandro Michele's experience working with Gucci push him further ahead in the competition?

By Andrea Tim | Published: 13 Jan 2015

New Gucci contender
Photo: Vittorio Zunino Celotto/Getty Images

[Updated 13 January 2015] Frida Giannini has made a surprise early exit from Gucci, ahead of the menswear and womenswear shows. WWD confirmed that she was asked to leave on Friday, 9 January, to expedite the appointment of the new creative director. There is no word yet on what the news means for the Gucci show scheduled for Milan Fashion Week in February.


Alessandro Michele is another name to remember as the guessing game for Gucci's next creative director continues. WWD reports that Alessandro, Gucci's current head accessories designer, has joined the intimidating list of possible replacements for Frida Giannini, who, along with her partner, former CEO Patrizio di Marco, is departing the brand.

Patrizio has already left and been replaced by Marco Bizzari, but Frida will first present her AW15 collection. Considering Alessandro has worked closely with Frida and has had responsibilities in many of the house's design divisions, he makes for a very strong competitor. He already has experience with Gucci's leather goods, shoes, jewellery and home collections.

He is also the head of porcelain brand Richard Ginori, which Gucci owns. It remains to be seen if Alessandro can add ready-to-wear to his resume. The AW15 season starts in February, so it won't be long before Frida's successor is announced.

Related: Riccardo Tisci is a possible contender for Gucci position


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