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New Fendi Paradeyes sunglasses video

Fendi's new artsy, birds n' blooms video is 'Paradeyes' found

By Shantila Lee | Published: 23 Oct 2015

Video: Fendi

Fendi celebrates it's new collection of Paradeyes shades for the Fall Winter 2016 collection with a super artistic, creative video. Paradeyes are the maison's must-have sunglasses, with floating architecture and cut-out bits in gorgeous geometric shapes.

The video features an animated, graceful transformation from the Sterlizia (Bird of Paradise) flower into the Paradeyes frames. In an explosion of watercolours and shapes, the flower becomes the Bird of Paradise first, then finally becomes the sunglasses.

All this plays up to the uniqueness and graphic nature of the Paradeyes sunglasses: the contrast of the flat round metal lenses and the soft cat-eye shape, the sinuous lines of the frame-within-a-frame concept, the round mirror eyes and the flat coloured metal temples in enamel.

Fendi Paradeyes

This season's colour combos are also inspired by the Bird of Paradise flower: black with dark grey mirror lenses, cream/red with beige shaded lenses, blue/pink with brown/gold lenses, shiny pink/green with dark grey mirror lenses, white/glitter white with mirror silver lenses, orange/glitter pink with red lenses. Paradeyes are available in Fendi boutiques now. Grab!

Related: Fendi's new Shearling mania video
Related: Fendi unleashes new bespoke bag straps


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