The new Balmain campaign celebrates diverse models
Creative director Olivier Rousteing breaks out the diversity card in his new AW14 campaign
The fashion industry has always been the target of criticism for not featuring heavier diversity – be it in ads or on the runway. With only one or two non-Caucasian faces, the rest of the models are predominantly white. Although it's not revolutionary for a fashion house to use models of multiple races these days, the diversity Olivier's campaign shows is distinct.
The 28-year-old designer said that the "campaign both reflects today's realities and the possibilities of the fashion world". Drawing on how even he experiences boundary-breaking situations, being "a black boy in a really important French house", he said modern cities like Paris also display "the beauty of different ethnicities."