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The new Balmain campaign celebrates diverse models

Creative director Olivier Rousteing breaks out the diversity card in his new AW14 campaign

By Andrea Tim | Published: 4 Jul 2014

Diverse Balmain
Photo: Balmain/Twitter

Olivier Rousteing tried to combat negative fashion stigma when he picked models of different races to star in his latest ad campaign for Balmain Autumn/Winter 2014.

The fashion industry has always been the target of criticism for not featuring heavier diversity – be it in ads or on the runway. With only one or two non-Caucasian faces, the rest of the models are predominantly white. Although it's not revolutionary for a fashion house to use models of multiple races these days, the diversity Olivier's campaign shows is distinct.

Mario Sorrenti shot Ysaunny Brito, Cara Delevingne, Jourdan Dunn, Issa Lish, Binx Walton and newcomer Kayla Scott, all of whom were styled with Olivier's gorgeous pieces from his AW14 collection.

The 28-year-old designer said that the "campaign both reflects today's realities and the possibilities of the fashion world". Drawing on how even he experiences boundary-breaking situations, being "a black boy in a really important French house", he said modern cities like Paris also display "the beauty of different ethnicities."


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