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New Balance recruits sneaker queens for first Elite Edition women's collection

The sneaker maker's campaign for new women's Elite Edition sneakers features Instagrammers Ericka Gilbert, Ivelisse Cassas, and Brittany Sklar

By Andrea Tim | Published: 24 Jun 2014

NB Elite for women
Photo: New Balance

When you're making a women's collection for one of your classic sneakers, it's only sensible that you tap the most loved female celebrities to front your campaign, right? Wrong. New Balance got Instagram's biggest sneaker queens Ericka Gilbert, Ivelisse Cassas, and Brittany Sklar to style the new Elite Edition for women collection with their own clothes for the shoot.

We love how the bright, bubbly personalities of these three women emulate New Balance's colourful reboot of its classic 580 style sneakers, which, by the way, we'd love to get our hands on. Ladies love their sneakers as much as men and clearly, there's no reason why you can't wear a pair with a dress or skirt.

"I make my sneakers work for any occasion... I love wearing sneakers with everything," Ericka said in a behind-the-scenes video. Damn straight.


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