share

Net-a-Porter to launch a sub-site called Net-a-sporter

The online retail website will expand into active wear on July 9

By Kate Guest | Published: 30 Jun 2014

Net-a-Sporter
Photo: Lucas Hugh

Activewear will soon be the new denim, says The Business of Fashion, and online retail behemoth Net-a-Porter seems to agree. They’ve announced plans to launch a sub-site dedicated solely to sportswear, which they have rather delightfully called Net-a-Sporter. The site will stock 37 specialist performance wear and après-sport brands such as L’Etoile Sport, Weargrace and Bodyism.

Over the past few seasons we have seen activewear infiltrate virtually every corner of the fashion world. In Paris earlier this year, Chanel teamed its couture with trainers and rollerblading knee guards. In the UK, print queen Mary Katrantzou is set to follow in Stella McCartney’s footsteps by partnering with Adidas. And in the US even Tory Burch, high priestess of the Hamptons look, is apparently planning an activewear line. Still, as always, it’s the buyers who have the ultimate power to decide whether a trend can last the distance; apparently they have expressed the opinion, through the medium of their Net-a-Porter purchases, that it can.

Net-a-Sporter launches on July 9. There’s bound to be a crush at the virtual tills so get those trainers and knee guards ready.


Most Popular

Advertisement

MORE, MORE, MORE

AsNTM 5 hints

AsNTM 5 hints

Two of Asia's Next Top Model's judges on what it's like to be on the show, and what it takes to be on top

Inside H&M Conscious

Inside H&M Conscious

Concept Designer Ella Soccorsi and Sustainable Business Expert Cecilia Strömblad Brännsten tell us more about the beautiful new collection

ELLE Instagram
LVMH 2017 finalists

LVMH 2017 finalists

Eight designers from all over the world have been selected for the prestigious young fashion designers award

Advertisement
Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

ELLE Instagram