share

Net-a-Porter to launch a sub-site called Net-a-sporter

The online retail website will expand into active wear on July 9

By Kate Guest | Published: 30 Jun 2014

Net-a-Sporter
Photo: Lucas Hugh

Activewear will soon be the new denim, says The Business of Fashion, and online retail behemoth Net-a-Porter seems to agree. They’ve announced plans to launch a sub-site dedicated solely to sportswear, which they have rather delightfully called Net-a-Sporter. The site will stock 37 specialist performance wear and après-sport brands such as L’Etoile Sport, Weargrace and Bodyism.

Over the past few seasons we have seen activewear infiltrate virtually every corner of the fashion world. In Paris earlier this year, Chanel teamed its couture with trainers and rollerblading knee guards. In the UK, print queen Mary Katrantzou is set to follow in Stella McCartney’s footsteps by partnering with Adidas. And in the US even Tory Burch, high priestess of the Hamptons look, is apparently planning an activewear line. Still, as always, it’s the buyers who have the ultimate power to decide whether a trend can last the distance; apparently they have expressed the opinion, through the medium of their Net-a-Porter purchases, that it can.

Net-a-Sporter launches on July 9. There’s bound to be a crush at the virtual tills so get those trainers and knee guards ready.


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram