Net-a-Porter almost had a different name
Founder Natalie Massenet reveals that she had another name in mind for her high-fashion retailer website
If Natalie Massenet had her way initially, her shopping website Net-a-Porter would have been called What's New Pussycat?
The entrepreneur revealed in an interview that when she wanted to start the website to sell her friend, Camilla Paul's Pashmina scarves, her lawyer had advised her that she could not call it that for "legal reasons." Heaven knows what that reason was, but Natalie quickly went to search for a new name.
"I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn't sell my friends' Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter," she said.
Natalie launched magazine-style Net-a-Porter in 2000. Today, the site retails dozens of luxury designer labels.