share

Net-a-Porter almost had a different name

Founder Natalie Massenet reveals that she had another name in mind for her high-fashion retailer website

By Andrea Tim | Published: 18 Aug 2014

Net-a-Porter's name
Photo: Stuart C. Wilson/Getty Images

If Natalie Massenet had her way initially, her shopping website Net-a-Porter would have been called What's New Pussycat?

The entrepreneur revealed in an interview that when she wanted to start the website to sell her friend, Camilla Paul's Pashmina scarves, her lawyer had advised her that she could not call it that for "legal reasons." Heaven knows what that reason was, but Natalie quickly went to search for a new name.

"I took my WWD dictionary and went from A to P: prêt-à-porter. Net-a-Porter. The name meant a lot. I couldn't sell my friends' Pashmina scarves anymore. It had to be the real stuff. It had to be prêt-à-porter," she said.

Natalie launched magazine-style Net-a-Porter in 2000. Today, the site retails dozens of luxury designer labels.

Related: Calvin Klein for Net-a-Porter
Related: Net-a-Porter CEO Mark Sebba retires


Most Popular

Advertisement

MORE, MORE, MORE

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

ELLE Instagram
Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram