share

Natasha Poly sings in Frame Denim's AW15 campaign

The Russian-born model shows off her chops in the new music video

By Verinia Khoo | Published: 6 Oct 2015

Video: FRAME-DENIM

30-year-old Russian model Natasha Poly can now add 'singer' to her long list of talents. She recently starred in a video for Frame Denim's Autumn Winter 2015 campaign. While flaunting the brand's signature 1978 collection on her slim frame, she shows off her moves as she belts out a song called Alert Amour.

"All of my cousins went to music school. One would go every day to music school and her voice was so beautiful. I would all the time try to copy her. I would come back to my mum and say, 'Why don't you send me to music school? I think I'm really good,'" said Natasha. "It kind of just stayed with me. It was just something I really liked."

Natasha's dream was granted after label founder Erik Torstensson heard a phone recording of her singing. He insisted that Natasha lend her voice to the brand's new ad.

"In the beginning, I rehearsed myself at home and was studying all the lyrics," she explained. "I came into the studio and started singing so loudly, and they were like, 'You are doing great but it isn't the style of the music!' That was a funny moment."

"I could see myself doing it again," she added. So do we, Natasha.

Related: John Legend sings to L'Oréal Paris's muses in new Color Riche film
Related: Behind the scenes at Natasha Poly's glam 30th birthday party


Most Popular

Advertisement

MORE, MORE, MORE

MCM Mitte Brocade

MCM Mitte Brocade

Watch the craftsmanship that goes behind this covetable statement piece

BFA 2016 winners

BFA 2016 winners

Gucci, Demna Gvasalia, and Gigi Hadid were a few of the night's big winners

ELLE Instagram
Advertisement
ELLE Instagram