Naomi Campbell stars in H&M's karaoke-styled Autumn 2017 campaign

You won't be able to resist singing along to George Michael's 'Wham Rap! (Enjoy What You Do)'

By Verinia Khoo | Published: 15 Sep 2017

Video: H&M

H&M has plenty of surprises in store for us – its Studio AW17 collection drops today and it's just released a new campaign for the fall season, starring supermodel Naomi Campbell.

What makes this new campaign stand out from the rest is its stellar cast – that include Adwoah Aboah, and Camille Rowe – and its karaoke-styled subtitles that lets you sing along to the late George Michael's Wham Rap! (Enjoy What You Do).

Filmed in Tokyo, the clip gives us a glimpse of what to expect from the new collection: lots of structured tailoring with a blend of 80s glamour. For example, the suit that Naomi wears in the campaign. "I love their take on the simple suit – it's very chic and easy, but can cover so many bases. I felt relaxed wearing it on the shoot," she told ELLE UK.

"I've always liked structured clothing so [this campaign] was right up my alley," she added. "Suits are a staple but it has to be a chilled-out suit. If you don't want to wear the pants with the jacket, you don't have to. Suits command attention."

You tell 'em, Naomi! H&M's Autumn 2017 collection arrives online and in stores on 21 September.

Related: The Weeknd teams up with H&M again
Related: H&M made a Justin Bieber collection for you


Most Popular

ELLE Instagram


bottom reach....load more