Naomi Campbell stars in H&M's karaoke-styled Autumn 2017 campaign
You won't be able to resist singing along to George Michael's 'Wham Rap! (Enjoy What You Do)'
What makes this new campaign stand out from the rest is its stellar cast – that include Adwoah Aboah, and Camille Rowe – and its karaoke-styled subtitles that lets you sing along to the late George Michael's Wham Rap! (Enjoy What You Do).
Filmed in Tokyo, the clip gives us a glimpse of what to expect from the new collection: lots of structured tailoring with a blend of 80s glamour. For example, the suit that Naomi wears in the campaign. "I love their take on the simple suit – it's very chic and easy, but can cover so many bases. I felt relaxed wearing it on the shoot," she told ELLE UK.
"I've always liked structured clothing so [this campaign] was right up my alley," she added. "Suits are a staple but it has to be a chilled-out suit. If you don't want to wear the pants with the jacket, you don't have to. Suits command attention."
You tell 'em, Naomi! H&M's Autumn 2017 collection arrives online and in stores on 21 September.