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Naomi Campbell turns shopkeeper

The pop-up shop will be stocked with designer clothing donated by her celebrity pals, with proceeds benefiting her Fashion for Relief charity

By Andrea Tim | Published: 6 Nov 2014

Naomi's shop
Photo: Stuart C. Wilson/Getty Images

Naomi Campbell: supermodel, TV personality, charity activist and retailer, with an emphasis on the last two right now, thanks to her latest project for her charity, Fashion for Relief. The British catwalk powerhouse will open a pop-up shop at Westfield London selling preloved designer clothes to help fight Ebola.

Naomi and her celebrity friends will reportedly provide the clothes, with a few designers said to contribute to the charity sale. This pop-up shop will benefit Fashion for Relief's continuing efforts to battle the Ebola outbreak, which also see Naomi host fashion shows in New York and London next season. The model says her overall aim is to raise awareness about the spread of Ebola. "Ebola does not discriminate," she told Page Six last month.

The pop-up store will run from 28 November to 4 December, and is the second Fashion for Relief pop-up to open at Westfield.

"We are absolutely delighted to be working again with Naomi Campbell and her Fashion for Relief initiative to support a worthy cause that's affecting so many lives," Westfield's UK and Europe marketing director, Myf Ryan, said. "This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success."

Related: Jessica Jung's BLANC & ENCLARE collaborates with Help For Children charity
Related: Kate Moss and Stella McCartney team up for Breast Cancer Awareness


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