Mulberry's Spring 2015 ad is as lively as you'd expect

Georgia May Jagger makes us want every bag she totes in the campaign film

By Andrea Tim | Published: 27 Jan 2015

Video: Mulberry

Who better to give a little rocker chick appeal to Mulberry's "English country garden" theme than Georgia May Jagger? With Inez & Vinoodh behind the camera, Mulberry's Spring 2015 campaign sticks to its garden-loving English roots albeit not as traditionally as last spring's campaign starring Cara and her animal friends. You know what this means – flowers. Flowers everywhere.

The point of the campaign isn't missed, as it shows plenty of the extremely covetable bags made even more desirable by Georgia, including the new Delphie and the adorable Mini Lily in Camomile. Cara's mini backpack also makes an appearance in the video (that's how we're wearing our tiny backpacks from now on, by the way).

Oh, forget retro kaleidoscope effects or black-and-white filters. Floral multiple exposure is the way to go. Spring is definitely here!

(Photo: Ines & Vinoodh/Mulberry)

(Photo: Ines & Vinoodh/Mulberry)

(Photo: Ines & Vinoodh/Mulberry)

(Photo: Ines & Vinoodh/Mulberry)

Related: Mulberry Pre-Fall 2015
Related: Mulberry names its new creative director

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