Watch the Monki AW15 video starring Susie Bubble
The British fashion blogger is very in sync with the Swedish brand's energy
Susie Bubble wins us over in her new AW15 campaign for Monki, who calls the fashion blogger "a true Monki original." Like the brand, Susie is unapologetically quirky and this similarity is exactly what makes the partnership amazing.
"I think being a Monki original is having conviction in yourself, in your decisions and what you do, being free to be yourself, not caring what other people think," she says in the video. "I love the spirit of Monki. I think Monki is a great brand that allows people's individuality to come out, and that's a great thing to encourage."
In the lookbook and campaign video, Susie sports colourful ensembles and boxy silhouettes, worn with her signature high bun and blunt bangs – pretty much what we're used to seeing her wear. We're already making a list of what we're going to shop once the collection launches in stores mid-August.
Strong focus was put on the brand's denim pieces, inspired by Japan's love for indigo denim, very much like the Aimi culotte jeans (RM250) Susie wears in the photos. That's one of her favourite pieces, by the way.
"Focusing on using untreated denims to create unique pieces, not just jeans, that will take on their own 'indigolife' as and you wash and wear them," Monki Denim concept designer Martin Gustavsson said.
Click here to see all the campaign photos.