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Molly Goddard launches e-commerce site

There will be a fresh selection of apparel every month

By Verinia Khoo | Published: 8 Dec 2016

Molly Goddard store
Photo: Lia Toby/WENN.com /TPG Images

London-based designer Molly Goddard has launched an e-store on her website, days after winning the Emerging Talent award at the 2016 British Fashion Awards. The website now carries ten key pieces from Goddard's Autumn Winter 2016 collection that were carefully curated by the designer herself.

"I selected my favourite pieces and also pieces that we think translate well online," Goddard told WWD. "The plan currently is to keep it small and personal and only sell a few select pieces, as well as some exclusive items."

"We wanted to wait to sell online so that people could begin to see and touch the clothes first," she added. "I've always thought that's important, getting a sense of the brand and seeing how they are made. Handmade processes are a big part of each collection."

You can now shop the collection here. Current prices range from £560 to £1,400 and the online selection will be renewed every month.

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