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Model Meaghan Kausman shoots down swimwear label for photoshopping her

Australian label Fella Swim gets heat from the model, who doesn't approve of the altered photo of her body

By Andrea Tim | Published: 2 Sep 2014

Model vs photoshop
Photo: meagsk/Instagram

Meaghan Kausman modelled for an underwater photo shoot with photographer, Pip Summerville, wearing a two-piece swimsuit from Fella Swim. The brand uploaded a photo of Meaghan on its Instagram page, and the model was not pleased with what she saw: her body had been Photoshopped to appear a few sizes smaller.

Posting a composite of the original and altered photo on 15 August, Meaghan wrote, " This morning I was extremely shocked to see that Fella Swim had uploaded a photoshopped version of Pip's original photo to their Instagram page. They had drastically altered my body, thinning out my stomach and thighs in an attempt to box me in to the cultural ideal of beauty. Above is their version, below is the real version."

"My body is a size 8, not a size 4," the platinum-blonde Australian added. "That's my body! I refuse to stand by and allow ANY company or person to perpetuate the belief that "thinner is better". All women are beautiful, and we come in different shapes and sizes! This industry is crazy!!!! It is NOT OKAY to alter a woman's body to make it look thinner. EVER!"

Pip also expressed her disapproval at how Fella Swim violated the copyright for the image. Strike two.

"After posting one of the images from the session to social media, a swim wear company took the image and heavily photo-shopped it without permission of either myself or Meaghan," Pip wrote. "As a photographer, I understand the importance of editing to bring out the best in an image. I am the first to admit that Photoshop allows creativity to be showcased to a higher level... This particular Photoshop of the image is a breach of copyright as there was no permission sought before manipulating it for their advertising means."

Fella Swim has since apologised to Meaghan and Pip, and had the offending photo removed from its account.

Related: Fashion blogger explains why she came clean about Photoshopping
Related: Colbie Caillat takes off her make up in moving music video
Related: Lorde calls out retouched photo of herself


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