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Misha Nonoo shows Spring 2016 collection on Instagram

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By Liz Bautista | Published: 14 Sep 2015

Misha Nonoo IG-show
Photo: Misha Nonoo

Misha Nonoo chose a rather large venue to host her Spring 2016 presention. Instead of the usual runway show, the designer decided to showcase the whole collection on an Instagram account named @mishanonoo_show, which was created specifically just for the show.

The idea came after Misha's visit to the photo-sharing app's office. "I was invited to tour their headquarters in Palo Alto, and the conversation turned to fashion adopting tech, how we live in such a global community now and how I wanted to show in a different way, so when I came back we figured it all out," she told WWD.

Apart from the images of models wearing the collection, the label also sent pieces to celebrities Lena Dunham, Olivia Palermo and Laura Brown to name a few, which they wore and Instagrammed as well.

It was a really fresh approach by the label and we foresee more brands following suit.

Related: Givenchy to open New York Fashion Week show to the public


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