Misha Nonoo shows Spring 2016 collection on Instagram
No invites necessary
Misha Nonoo chose a rather large venue to host her Spring 2016 presention. Instead of the usual runway show, the designer decided to showcase the whole collection on an Instagram account named @mishanonoo_show, which was created specifically just for the show.
The idea came after Misha's visit to the photo-sharing app's office. "I was invited to tour their headquarters in Palo Alto, and the conversation turned to fashion adopting tech, how we live in such a global community now and how I wanted to show in a different way, so when I came back we figured it all out," she told WWD.
It was a really fresh approach by the label and we foresee more brands following suit.