share

Matchesfashion.com launches a new private label

Masculine lines, edgy cuts and cool, laid-back luxury: We can't wait to start shopping

By Jamie Khoo | Published: 28 Oct 2014

New Raey label
Photo: Freda/Matchesfashion.com

Matchesfashion.com have announced that they will be rebranding their previous women’s collection Freda and offering a new exclusive label for both men and women.

Co-founder Ruth Chapman described the line, named Raey, as being “much more youthful. It's very clean, it's very minimal, it's very cool.”

As Ruth and her husband Tom Chapman, the other co-founder, wanted to bring a stronger focus to their men’s line, they plan to bring an edgier, unisex vibe to Raey. “The womenswear has a really strongly masculine flavour, but you still feel like a girl in it, and the boys’ is really focused on laid-back effortless wardrobe pieces,” she said in an interview with WWD.

The design team will be headed by Rachael Proud, former design director at Christopher Kane and buyer for TopShop. Her nickname “Ray” contributed to the name of this new matchesfashion.com line and she brings with her experience from both luxury fashion and high street labels.

Raey will join more than 400 international luxury fashion brands currently retailed on matchesfashion.com, including labels such as Balenciaga, Isabel Marant, Stella McCartney, Gucci and Dolce & Gabanna.


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram