March 2017 issue editor's letter
Scha Alyahya stars on the cover of ELLE Malaysia's March issue
It's always a joy for a magazine editor when she can shoot a runway look she has fallen head over heels for. You might think magazines can put any clothes they like in their pages, but for smaller markets such as ours, it's not always the case. There are many reasons we can't always get our hands on the clothes we want, even though tireless fashion PRs will move heaven and earth to accommodate us, couriering pieces halfway around the world and back or uncomplainingly adjusting their schedule when our model cancels at the last minute, for example. We shoot overseas when we can, not just because it gives us access to a broader pool of talent and locations, but because we have more samples to choose from. But then sometimes a rival magazine gets their hands on the dress we want before we do, and the cover you had in your head goes up in a puff of smoke. C'est la vie!
So, you can imagine my buzz when we secured the Dior look Scha Alyahya wears so fiercely on this month's cover (read the story on page 88). It may be a humble T-shirt, but what a statement it makes. The second I saw it coming down the runway during Maria Grazia Chiuri's Dior debut, I knew we had to get it. Because this is the ELLE woman: stylish and spirited.
What I remember most of that September afternoon at the Musée Rodin was the feeling in the air. With Nina Simone singing "here comes the sun, little darlin'" and a galaxy of inspiring women in the audience, from Rihanna to a Thai princess to a Paralympian fencer, it was clear Maria was revelling in being Dior's first female creative director. The show was as much a celebration of women as a celebration of beautiful clothing.
It's a mood we also hope to capture in this March issue, in which we cover both International Women's Day and the arrival proper of the Spring/Summer 2017 season. Finding your look, finding your voice – what great aspirations for every woman to have.