share

Marc by Marc Jacobs campaign features fresh new Instagram faces

The Marc by Marc Jacobs AW14 campaign is going to be very colourful

By Andrea Tim | Published: 1 Jul 2014

Marc's new faces
Photo: Marc by Marc Jacobs

Katie Hillier and Luella Bartley, Marc by Marc Jacobs' new creatives have brought together social media and raw youth into their upcoming campaign for Autumn/Winter 2014. After a callout for models via the #CastMeMarc Instagram project, nine out of seventy thousand hopefuls were selected to star in the shoot. 

"It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong," Marc said to WWD. "We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it – to be another collection, not a second line."

Finalists Suzi (Australia), Martin (Uruguay), Nina (Slovenia), Emmanuel (USA), Dorothy (South Korea), Jess (England), Vivian (USA), Spencer (Canada), and Angelica (Sweden) were flown to New York. David Sims photographed them wearing loud, graphic looks alongside unapologetically outrageous hairstyles and hair colours (we love the pink!).

Now about that possible, maybe very probable name change we kept hearing about that was supposed to be part of the label's revamp... when will it be, Marc?


Most Popular

Advertisement

MORE, MORE, MORE

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

ELLE Instagram
Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram