Marc Jacobs' Spring Summer 2016 campaign is a visual diary

"It is a personal diary of people who have and continue to inspire me and open my mind," said Marc

By Verinia Khoo | Published: 7 Jan 2016

MJ SS16 campaign
Photo: Marc Jacobs

[Updated 26 January 2016] For the full list of people Marc Jacobs has enlisted for his SS16 campaign, click here.


Marc Jacobs is setting his eponymous label apart from the other fashion brands who have released campaign images for their Spring Summer 2016 collections by releasing a "visual diary" of people who have inspired him and personify the collection through their individuality, over the next few weeks.

The first entry is a portrait of The Matrix director Lana Wachowski, shot by David Sims and styled by Katie Grand, who made headlines when she came out publicly as transgender in 2012. What Marc had to say about Lana was very touching.

"I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery," Marc wrote. "She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility."

"I found myself referencing Lana's words in my daily life and sharing her speech with close friends," he added. "Lana's ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, 'learning you can make important friends at anytime in your life'."

We wonder who'll be next. While we look forward to the other entries, we'll just put Marc and his friends' re-enactment of a Zoolander scene on replay.

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