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Marc Jacobs' Name Change

The designer is renaming his diffusion line Marc By Marc Jacobs, but hasn't revealed the new name yet

By Emma Chong Johnston | Published: 10 Feb 2014

Marc's Name Change
Photo: Getty Images

Tomorrow will mark the first Marc by Marc Jacobs collection by new creative director Katie Hillier and women’s ready-to-wear design director Luella Bartley. It will also be the brand’s first outing under a new name, as Marc Jacobs has decided to rename Marc by Marc Jacobs. He’s said that he has always hated the name, and has a new one in mind that he won’t reveal just yet out of superstition.

Marc will also be taking a more active role in the diffusion line, getting more involved especially in the design of the bags and shoes, while Katie and Luella head up the ready to wear. Katie, best known for her work in gold bunny jewellery, and Luella, who has been famously missing from the design scene since she shut down her eponymous label in 2009, have been predicted to be a creative tour de force at the diffusion line. So whatever the name, Tuesday’s show is bound to be an exciting one.


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