Maqilla Boutique casts models with Down syndrome for its Raya 2017 campaign
Paralympics athlete Siti Marina Frohlich stars in it
In collaboration with the Down Syndrome Association of Malaysia, local label Maqilla Boutique cast two people with Down syndrome in its Raya campaign: Paralympics swimmer Siti Marina Frohlich and little Khoh Hui Qi.
The label's co-owners Nur Aqilah and Wan Irmawati Idayu wanted to shed some light on people with Down syndrome and to encourage others to see the beauty in them.
Campaign star Siti Marina takes the campaign slogan, "You are your own kind of beautiful" to heart. "Everyone is beautiful on the inside, and I feel like I'm beautiful," she told The Star. "It felt good (to model) and I was very happy."
Nur Aqilah also told the newspaper that she and Wan Irmawati both have loved ones with Down syndrome and their personal experiences dealing with children of special needs inspired them to make this campaign.
"This campaign is important for us because it highlights the fact that beauty has no definition, that beauty can be possessed by anyone, regardless of who they are," Wan Irmawati said. "By including these beautiful women in our ads, we are in fact normalising the idea that they are as much included in our society as anyone else."
Maqilla Boutique is also donating RM10 to the Down Syndrome Association of Malaysia with every purchase from the Raya Basic Collection. "Raya is for everyone," Wan Irmawati said. "Even though our contribution is not that large, our hope is really to help in any way we can."
Aidilfitri kali ini lebih bermakna apabila kita menyambut bersama dengan gologan yang istimewa. ㅤㅤㅤㅤ Mari membeli sambil menderma bersama koleksi raya #MaqillaBasic dan RM10 akan di salurkan ke Persatuan Sindrom Down Malaysia pada setiap pembelian. ㅤㅤ #MaqillaBoutique #MaqillaRaya #RayaCollection #BajuRaya #Raya2017 #DownSyndrome #PersatuanSindromDownMalaysia #MyVoiceMyCommunity
In this beautiful month of Ramadan we at Maqilla Boutique feel that as part of our "giving back" project we have joined hands with Persatuan Downsyndrom Malaysia in that every purchase of our Basic Raya Collections, Rm10 will proceed to their association. So let's create Awareness and Notice the Downsyndrom Community and teach each other that "You are your own kind of Beautiful"! ㅤㅤ ㅤㅤ There is nothing more rewarding than giving back and making a difference in the lives of people around us, InsyaAllah... ㅤㅤ Seen here with our models is our little Khoh Hui Qi and beautiful Siti Marina Frohlich donning our basic raya collection! ㅤㅤ #MaqillaBoutique #MaqillaRaya #RayaCollection #BajuRaya #Raya2017 #DownSyndrome #PersatuanSindromDownMalaysia #MyVoiceMyCommunity
Call +603 4031 1785 to book an appointment to visit the Maqilla Boutique showroom and get a glimpse behind-the-scenes of the campaign shoot below.