Malaysian model Sheena Liam stars in Farfetch's new interactive game for Japan
The Asia's Next Top Model season 2 winner is one of the faces for the e-commerce site
It looks like Asia has landed on the Farfetch map. The designer online portal will be selling high-end goods from Japanese top notch boutique brands and residents of the land of the rising sun can also order goods from the e-commerce site.
Of course we went to check out the newly launched Japanese site and have a play with their savvy interactive shoppable game. You can choose a male or female avatar and click through different outfits of JW Anderson, Alexander Wang, Versace while riding through the futuristic cityscape of Tokyo on a nifty motorbike.
But wait; is that Sheena Liam we see? Yes, it is. The winner of Asia's Next Top Model season two is the female avatar for the Japanese interactive game and we couldn't be more proud of our local girl.
post a comment