Lykke Li Designs For & Other Stories
& Other Stories ropes in the Swedish singer for AW14
ByEmma Chong Johnston | Published: Mar 14 2014
Wondering where Lykke Li’s been recently? In the & Other Stories studio, that’s where. The brand has brought the singer on board to design a capsule collection for AW14.
“I’m a nomad and travelled my whole life so my style choices have grown out of pure necessity,” Lykke said. “I need to travel light but still feel empowered, there’s no space for frills or colours. Quality above all!”
In less than a year, sister brand to H&M & Other Stories has cemented itself as one of the coolest cats on the high street. With price points higher than H&M but a focus on quality, more directional style and excellent shoes, & Other Stories is a perfect match for Lykke Li’s brand of Swedish cool.
“I want to feel strong whether it’s falling out of a tour bus in the early morning, watching the sun rise in Paris or belting my heart out on stage in NYC. It’s been a dream of mine to have the perfect leather sac filled with the bare essentials, like a true nomad ready for business, and Stories gave me that chance. This collection is my version of that lifesaving sac and will be my uniform until the day I die.”
Maybe between now and autumn, & Other Stories will start shipping to Asia and/or open a location near us. Until then, we’ll just be browsing the website wistfully.
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