share

Lykke Li Designs For & Other Stories

& Other Stories ropes in the Swedish singer for AW14

By Emma Chong Johnston | Published: 14 Mar 2014

Lykke Li's Stories
Photo: & Other Stories

Wondering where Lykke Li’s been recently? In the & Other Stories studio, that’s where. The brand has brought the singer on board to design a capsule collection for AW14.

“I’m a nomad and travelled my whole life so my style choices have grown out of pure necessity,” Lykke said. “I need to travel light but still feel empowered, there’s no space for frills or colours. Quality above all!”

In less than a year, sister brand to H&M & Other Stories has cemented itself as one of the coolest cats on the high street. With price points higher than H&M but a focus on quality, more directional style and excellent shoes, & Other Stories is a perfect match for Lykke Li’s brand of Swedish cool.

“I want to feel strong whether it’s falling out of a tour bus in the early morning, watching the sun rise in Paris or belting my heart out on stage in NYC. It’s been a dream of mine to have the perfect leather sac filled with the bare essentials, like a true nomad ready for business, and Stories gave me that chance. This collection is my version of that lifesaving sac and will be my uniform until the day I die.”

Maybe between now and autumn, & Other Stories will start shipping to Asia and/or open a location near us. Until then, we’ll just be browsing the website wistfully.
 


Most Popular

Advertisement

MORE, MORE, MORE

Oct 2016 issue

Oct 2016 issue

Who better than Yuna to front our October 'empowerment' issue?

Monki's #monkifesto

Monki's #monkifesto

The Swedish fashion label celebrates its 10th birthday with a big dose of feminism and empowerment

Alice in Ghettoland

Alice in Ghettoland

From special performances by Fergie and Fat Joe, to flying carousel rides and an ice cream truck, here's what you missed at Philipp Plein's show

ELLE Instagram
Zara's Join Life

Zara's Join Life

The Spanish retail giant debuts Join Life, its first sustainable capsule collection

Advertisement
Burberry meets Woolf

Burberry meets Woolf

The gender fluid collection, inspired by Virginia Woolf makes its debut at London Fashion Week

ELLE Instagram