Luisaviaroma Firenze4Ever diary: Day 3
Florence interviews the father of disco, Giorgio Moroder, meets Giuseppe Zanotti and parties the night away
My final day in Florence was supposed to be slightly more relaxed compared to Day 2, or so I thought…
I only had an interview with Louise Roe scheduled for the afternoon so I thought I would fit in a little bit of sightseeing and souvenir-buying in the morning. I woke up earlier than usual to head over to Mercato Centrale Firenze – a local marketplace and food court selling fresh Tuscan produce and cooked food. Kidding. The real reason for waking up early was to get my parma ham and rockmelon fix of the day from my hotel's amazing breakfast spread.
Halfway through my walk to the market, I received a text from Tatiana of Luisaviaroma informing me that they would be heading over to Savoy Hotel to meet with Giorgio Moroder in 15 minutes. They had managed to get me a last-minute interview slot with the legend and father of disco himself and all I had to do now was to run back to make the interview.
Panicking a little – having done no prior research for my interview and being halfway across town at this point – I started to map my way back to the hotel. I got a little lost, but by a stroke of luck, I managed to end up outside Savoy Hotel where a Luisaviaroma representative was waiting to usher me in to meet with Moroder.
Giorgio Moroder (Photo: ELLE Malaysia)
The meeting turned out to be a delight despite it all. He was intrigued to discover that I came from Kuala Lumpur as he has never visited Malaysia before, although in his words, "I've always wanted to." We chatted a little about his music, his new gig as a DJ and he lamented that songs from the 70s should come back in fashion while the fashion itself should stay in the 70s – "I don't like 70s fashion. Definitely not."
Afterwards, it was back to the Luisaviaroma store for lunch with Louise Roe. It was a pretty cool experience for me, having first known Louise from 2008 reality TV series, The City. (Context: I was a fresh out of high school kid who harboured dreams of working at ELLE, while Roe was Olivia Palermo's competition to be the face of ELLE.com on the show). We snacked on berries and spoke fashion – among them her favourite current trends (sorbet hues, fringing and wear-with-everything sneakers) and common style misconceptions. "Two mistakes that women make when it comes to dressing: not dressing for your shape and not having the self-confidence to wear that gorgeous red dress or high heels," she said.
Before returning to my hotel to get ready for the night's big gala dinner and party, I decided to take a quick peek at the rooftop of the apartment next to the Luisaviaroma store. I had seen all the fashion bloggers' posts on Instagram and heard all about this particular rooftop (apparently, it has the best view of the Duomo). I knew I had to see it with my own eyes, and boy was I glad I did, because this was where I got my #winning shot of Florence.
Cattedrale di Santa Maria del Fiore (Photo: ELLE Malaysia)
By 8pm, guests began to stream into the Ex-Manifattura Tabacchi, an old tobacco factory where the night's gala dinner and Firenze4Ever Over The Rainbow Party was held. My first stop upon arrival? The designer ponies. Fashion houses including Balmain, Versace and Roberto Cavalli had taken giant My Little Pony plushies and customised them according to their own interpretation to be auctioned off for charity (Save The Children, to be exact). It was difficult to choose a favourite, but I personally liked Fendi's dark horse and Marni's heavily embellished pony best.
Clockwise from top left, Versace, Roberto Cavalli, Missoni, Marni, Emilio Pucci and Luisaviaroma (Photo: ELLE Malaysia)
I was given the chance to meet with Giuseppe Zanotti before dinner was served. Then, it was time to proceed to the open-air courtyard for dessert (an entire banquet table of cakes awaited) and to party the night away with Amber Le Bon, Merk & Kremont and of course, Giorgio Moroder as the headliner, ending the night and the wonderful 3-day journey Over The Rainbow with Luisaviaroma, with a bang. Arriverdeci, Florence! I will be back!
Giuseppe Zanoti, centre (Photo: ELLE Malaysia)