Louis Vuitton's collab with Jeff Koons includes the Mona Lisa on bags

The collection gives us a new perspective on artworks by Da Vinci, Van Gogh, Rubens, Titian and Fragonard

By Verinia Khoo | Published: 12 Apr 2017

Video: Louis Vuitton

Louis Vuitton's latest partnership is one with New York-based artist Jeff Koons.

The collaboration called Masters was revealed earlier today at the Musée du Louvre in France. It had classic Louis Vuitton bags like the Speedy, the Keepall, and the Neverfull decorated with masterpieces like the Mona Lisa by Da Vinci, Mars, Venus and Cupid by Titian, The Tiger Hunt by Peter Paul Rubens, Girl With Dog by Fragonard and A Wheatfield with Cypresses by Vincent Van Gogh.

As part of a 51-piece collection that include keychains and small leather goods, the bags are also emblazoned with the name of the original artist.

The project was inspired by Koons' Gazing Ball series, in which he gives viewers a new perspective of iconic artworks by placing a glass blue gazing ball in the centre of the painting.

"I thought maybe they wanted me to do a watch," Koons told The New York Times. "But then they asked about working on the bags, and I thought it could be wonderful. I have several women in my life."

In another interview video with Louis Vuitton, Koons said "I would hope that when somebody walks down the street with this, that what they're doing is they're really celebrating humanity."

The collection arrives in selected Louis Vuitton stores and online on 28 April.


#LVxKoons Art, life, humanity and beauty: Jeff Koons on his collaboration with #LouisVuitton. Learn more at

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