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Louis Vuitton and Unicef continue partnership with new Silver Lockit Colour bracelets

With every bracelet bought, part of the proceeds will go to helping the children in Syria

By Verinia Khoo | Published: 14 Aug 2017

LV's Lockit bracelet
Priyanka Chopra was one of the ambassadors for #makeapromise (Photo: Louis Vuitton)

Louis Vuitton is renewing its partnership with Unicef with a new collection of Silver Lockit Colour bracelets. The collaboration between the fashion house and the United Nations foundation focuses on raising funds for the wellbeing of over 9 million children in Syria and its neighbouring countries.

Unlike the previous Silver Lockit bracelets that were full silver, this year's collection features the signature Louis Vuitton lock pendant attached to colourful straps, available in yellow, pink, purple, cyan and black.

The partnership, started in January 2016, has since raised more than $2.5 million to help support children and families affected by war and deprivation. Louis Vuitton and Unicef announced 12 January as #makeapromise day.

The bracelets, priced at RM1,150 each, will be sold online and in Louis Vuitton boutiques nationwide from 15 September to December 2017. A portion of the sales proceeds will benefit Unicef. You can also directly contribute to the cause here.

Related: Louis Vuitton teams up with Unicef for #Makeapromise
Related: What you need to know about Louis Vuitton's new Les Parfums fragrances


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