Longchamp's surprise campaign star

'Cute' doesn't even begin to justify it

By Verinia Khoo | Published: 15 Jul 2016

Video: Longchamp

Longchamp's latest short film, directed by Victor Claramunt, is about three French girls, and their quirky friendship. Although different in terms of personality, the one thing the girls share is their taste for the exquisite ready-to-wear and accessories from Longchamp's AW16 collection.

And the clothes are beautiful. The Urban Nature theme makes references to animal, vegetal and mineral elements, evident in the earthy colour scheme and complemented by the occasional leopard print and chevron accent.

Watch the video the whole way through and you'll meet the real surprise star. It's grey, it's tiny and incredibly fluffy. No, you can't wear it, but you can fall completely in love with it. *Hyperventilate.*

Our Friday has been made.

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