Liu Wen fronts Giorgio Armani's diverse AW16 campaign

The Chinese model stars alongside Liya Kebede, Amanda Murphy and Elisa Sednaoui

By Verinia Khoo | Published: 4 Jul 2016

Armani AW16 campaign
Photo: Peter Lindbergh for Giorgio Armani

Liu Wen fronts Giorgio Armani's AW16 campaign alongside fellow models Liya Kebede, Amanda Murphy and Elisa Sednaoui.

The campaign, dubbed 'The New Normal', celebrates women from different cultures and geographical backgrounds. It was shot by Peter Lindbergh on the Le Touquet Beach in France. According to Liya in an interview with W Magazine, the campaign is also about "embracing different women, all kinds of women, and kind of changing the definition of what normal means."


A behind the scenes moment on set shooting the #fw16 #GiorgioArmani New Normal advertising campaign. #GANewNormal

A photo posted by Armani Official (@armani) on

"I wanted to show different types of beauty without barriers – four young women who experience the present in their own ways," said Giorgio Armani in a statement. "With my style, I have always wanted to communicate the idea of concrete, real elegance, and this campaign renews this message with a sense of absolute modernity."

Watch a behind-the-scenes video below .

Related: Gucci goes to Tokyo for its AW16 campaign
Related: Amanda Seyfried returns to fashion, models for Miu Miu


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