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Liu Wen and Siwon Choi are the new faces of H&M

The two will star in the brand's Chinese New Year campaign for 2016

By Liz Bautista | Published: 25 Sep 2015

Liu Wen for H&M
Photo: H&M

Model Liu Wen and Korean singer and actor Siwon Choi's chemistry is undeniable in reality show Let's Fall in Love. And now, the two are joining forces again, this time for H&M's upcoming Chinese New Year Campaign. 

"In Korea, we also celebrate the Spring Festival! It is the time of year where we gather with our loved ones to exchange gifts, and traditional Korean hanbok is worn during the holiday. I hope my chemistry with Liu Wen will truly reflect love and togetherness during this year's heart-warming Spring Festival," Siwon says.

Liu Wen is also happy to be taking part in the latest campaign, "Chinese New Year is definitely one of the biggest and most celebrated occasions for all Chinese around the world. I am proud to be part of this exciting H&M regional campaign as it totally resonates with my spirit of celebration during this special festive season." 

H&M's dedicated Chinese New Year collection will be available in Malaysia from 28 January 2016.

Related: H&M to open in Kedah and Ipoh this autumn


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