Lily Aldridge is the new face of Bulgari
See the model's first photos as ambassador of the jewellery house
Bulgari has just announced that Lily Aldridge will be the face of its campaigns in 2017. The model was selected by the Italian jewellery house to evoke a type of "Roman opulence" according to CEO Jean-Christophe Babin, because "even though she is not Italian, she looks golden and exotic – very much like those [classic] Italian divas."
Lily follows in the footsteps of previous faces of Bulgari, namely Rachel Weisz, Julianne Moore and Carla-Bruni Sarkozy. On choosing a model instead of famous actresses this time, Babin said that Bulgari does not "need people identifying one person with our [Bulgari's] name."
While that may be, Lily is a force to be reckoned with herself; she is already a household name in the fashion world, especially for her work as one of the elite Victoria's Secret Angels. Her ads for Bulgari will run starting November.
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