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Lady Gaga is the newest face of Tudor

Mama Monster fronts the watch brand's #BornToDare campaign and we can't think of a better match

By Lydia Chan | Published: 29 Aug 2017

Gaga for Tudor
Photo: Tudor

Swiss watch brand Tudor has just announced Grammy Award-winning singer Lady Gaga as its new ambassador. We know Gaga to constantly push the boundaries in both music and fashion, so it's no wonder her tenacious personality fits Tudor's #BornToDare campaign, which celebrates those who dare to be different.

In the eye-catching campaign still, Mama Monster channels her inner Maleficent, decked in black, save for her Tudor 41-mm Black Bay timepiece. With its rich red colour and timeless black-and-gold face, the Black Bay is very much like its wearer – stylish and one-of-a-kind.

Lady Gaga is in good company as David Beckham was also introduced as a Tudor brand ambassador this past May.

The Tudor Black Bay (Photo: Tudor)

Related: Exclusive: "What would you do for love?" Dior asks
Related: Eddie Redmayne stars in Omega's campaign


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